Join us for this fundamental discussion on how Coke adapts its globalization model to local economic factors. Marco Araujo is the Finance VP of The Coca Cola Company in Japan.
How inflation/deflation and other macro-economic factors impact company strategy.
In Marco’s own words:
““Winning in the market” is the strategy for all companies. But to be successful in different markets, companies need to adjust their global strategy to fit local tastes, beat local competitors and adapt to local economic factors.
Although companies can directly influence, shape and transform their industry through a successful strategy, external factors generally escape such control. Nevertheless, understanding and linking these external factors to the company’s local strategy is essential for winning in the market.
In my experience as Coca Cola CFO in major markets such as Brazil, Mexico, and Japan, I had the opportunity to see how inflation or deflation in particular impacted our Revenue Growth Management strategy, requiring careful changes in pricing strategy and necessitating innovative adaptation of the product portfolio.
Additionally, during our session, we will have the opportunity to discuss how political uncertainty impact the way of doing business in Latin America compared to Japan.”
Marco arrived in Japan two years ago. His profile is here: https://www.linkedin.com/in/marco-antonio-araujo-3b50a826/
