Building Trust in Business: Lessons from Leadership, Corporate Relations, and the Power of Social Capital
Op-ed Matthew Ketchum Op-ed Matthew Ketchum

Building Trust in Business: Lessons from Leadership, Corporate Relations, and the Power of Social Capital

One of the most striking examples of trust in business is the $9 billion investment MUFJ made in Morgan Stanley during the height of the Great Financial Crisis. As Morgan Stanley hovered on the brink of collapse, MUFJ trusted them enough to make a major financial commitment. This wasn’t just about money; it was a testament to the years of relationship-building between the two companies.

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