Building Trust in Business

Posted By on Aug 24, 2017 in Columns, Learning Groups |

Losing customer trust is every CEO’s nightmare. Whether it’s a crash-prone airline, Toyota (unfairly in retrospect) on the verge of ignominy after the “unintended acceleration” crisis, toxic eggs in the European food chain, poisoned dumplings in Japan…every company knows that the regulator and a panic-stricken public will be intent on ferocious punishment.

At this P-MBA,  crisis experts Ross Rowbury of Edelman Japan and Jochen Legewie of CNC brain stormed with a group of CEOs about the heightened dangers of an interconnected, media world, and the special characteristics of handling Japanese consumers, the media, and regulators.